It has been long rumored that Beyoncé was set to return in the near future with something spectacular.
The singer unveiled BEYONCÉ, her fifth studio LP, this morning and Soundscan is predicting it may be the first LP in history to go platinum in a 12 hour cycle.
Comprising of14 original tracks (including a collaboration with her daughter Blue Ivy, JAY Z and Frank Ocean) and 17 videos, it’s available worldwide on iTunes now.
On her decision to expand beyond audio to create what she calls a ‘visual album’, Beyoncé said: “I see music. It’s more than just what I hear.
“When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”
In the official press statement, the label describes the release as “an unprecedented strategic move by the artist to deliver music and visual content directly to her fans when she wants to and how she wants to, with no filter.
“This unique approach allows music fans to be the first to listen, view, engage and form their own opinions void of any middleman. In the age of social media and an insatiable appetite for direct communication, this is the answer to the question asked over and over again, when is Beyoncé’s next album coming?”