Barney’s New York Calls On Jay-Z For It’s Holiday 2013 Campaign

gThis year, Barneys is going home for Christmas with Jay-Z. The luxury store is moving in a new direction for its annual holiday campaign. Women’s Wear Daily reports that Barneys is partnering with Jay Z for ‘A New York Holiday,” a Christmastime promotion that will include limited-edition products by designers such as Lanvin, Balenciaga, Balmain, Rick Owens and Proenza Schouler. 25 percent of sales from the collection will go to Jay’s Shawn Carter Scholarship Foundation.

All the designers worked with Jay Z on the items, making it Hova’s first real foray into the fashion world. The collection includes a wide array of items, most of which are high-end, like a leather backpack, an alligator-strap watch, a cashmere blanket and a cotton t-shirt. Prices range from $70 to $33,900 for that fancy timepiece.

Barneys will release the collection online and in store windows on November 20.

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