Cheekiness is par for the course when it comes to Benefit Cosmetics, but the company’s latest ad campaign for its They’re Real mascara takes the innuendo one step further.
Benefit has teamed up with Portal A to put men front and center (one of whom is Vinny Guadagnino from “Jersey Shore“), depicting women lusting after a certain bulging something the dudes have in their pants. You get the gist. We’ll let you watch the ad above to get the full effect.
Does the campaign make you want to go out and buy Benefit’s mascara? Or does the idea of using mascara that’s been down a guy’s pants seem less than appealing?